SIZE: >600 buildings impacted
TYPE: Auto Dealership
Stakeholder Engagement, Visioning, & Goal Setting
Sustainable Retail Opportunity Assessment & Program Evaluation
Cost Benefit Evaluation & Analysis
Healthy & Sustainable Materials Education Session
Interior & Exterior Material Finishes Assessment
Enhanced Healthy & Sustainable Material Recommendations
Strategy & Services: stok was hired by Subaru to dig into the results of their Eco-Friendly Retailer (EFR) Program, as well as evaluate the program itself. stok assessed the costs, benefits, successes, and opportunities of the EFR Program through evaluation of its content, implementation, and management. Utilizing three diverse, insightful site visits and engaging with selected retailer teams and stakeholders, stok then identified opportunities to develop a more sustainable retail fleet through a streamlined and evolved approach to the program.
In addition to working with Subaru’s EFR Program, stok also evaluated their retail facilities’ prototype design interior and exterior finishes with a lens for environmental and health impact. Through this education and assessment, stok provided insight on improved design and material selection at the portfolio level, as well as strategic guidance on how to align these decisions with broader programmatic goals.
Design Details: stok began assessing the EFR Program by understanding its origin and intent at the corporate level, as well as meeting with key stakeholders, including select retailers to gather data and feedback on the program, particularly regarding its challenges and barriers to implementation, and its successes and impacts. Based on these findings, stok then developed case studies to share with the stakeholders that manage Subaru’s portfolio of 600+ retailers. Sharing these findings and demonstrating the potential of the EFR Program helped clarify its purpose and positive impact, as well as illustrate to the executive team how it can align and support broader programmatic and corporate goals.
Alongside this program assessment, stok began its materials-based scope with an initial evaluation of the interior and exterior finishes based on health and environmental impact. To assess Subaru’s existing materials, stok led a comprehensive review of the criteria, design intent, and sustainability performance based on relevant single characteristics, material certifications, and participation in transparency systems for each of the finishes. Sharing findings as part of an education and goal-setting workshop helped to lay out the opportunity, identify the vision and objectives, as well as address alignment with the EFR Program. By reviewing existing drivers and objectives, and identifying priority sustainability parameters, Subaru and stok identified goals to guide research and material selection, ensure stakeholder alignment, and develop criteria for material evaluation. Based on outcomes of the goal-setting workshop and further assessment of existing materials including cost, durability, and ease of maintenance, stok provided recommendations for enhanced interior and exterior finishes with greater health and sustainability attributes.
“Subaru partnered with stok because we found they had the depth of knowledge about sustainability we needed and were eager to understand our company, business, and challenges. We knew they could help us develop the sustainability efforts that would give us the best results, backed by a team with the depth of experience to draw on either now or in the future as we further develop our efforts.”
– Peter Cook, Regional Market Development Manager, Subaru of America
Outcome: To demonstrate the true potential for Subaru’s EFR Program, stok concluded with clear and actionable next steps for Subaru, outlining key findings and recommendations for improvements in presentations to Subaru’s Field Team as well as executive team members. This identified ample opportunity for impact and illustrated to executives how it could integrate with other Subaru programs and initiatives for even greater adoption and financial returns.
Subaru let stok in, and this was key to delivering the most value. Learning about the company’s culture strongly informed stok’s strategy and allowed the team to craft a unique solution tailored to their own corporate vision. Beyond the EFR Program, educating Subaru about sustainable and healthy products helped shift the company’s thinking about materials to a more holistic evaluation that also analyzes how materials create an experience in their retail locations, and how they impact their retail managers, staff, and customers. stok’s findings demonstrated extensive opportunity to incorporate greater health and sustainability measures within their retail facilities, which can respond to the values and emotions of their customers, as well as support their success as more than a car company.