Evaluate the content, implementation, management, and results of Subaru’s Eco-Friendly Retailer (EFR) Program. In addition, assess Subaru’s retail facilities’ prototype design interior and exterior finishes with a lens for environmental and health impact.
To demonstrate the true potential for Subaru’s EFR Program, Stok provided clear and actionable next steps for Subaru, outlining key findings and recommendations for improvements in presentations to Subaru’s Field Team as well as executive team members.
This identified ample opportunity for impact and illustrated to executives how it could integrate with other Subaru programs and initiatives for even greater adoption and financial returns.
Utilizing three diverse, insightful site visits and engaging with selected retail teams and stakeholders, Stok identified opportunities to develop a more sustainable retail fleet through a streamlined and evolved approach to the program.
To assess Subaru’s existing materials, Stok led a comprehensive review of the criteria, design intent, and sustainability performance based on relevant single characteristics, material certifications, and participation in transparency systems for each of the finishes. Sharing findings as part of an education and goal-setting workshop helped to lay out the opportunity, identify the vision and objectives, as well as address alignment with the EFR Program. Based on outcomes of the goal-setting workshop and further assessment of existing materials including cost, durability, and ease of maintenance, Stok provided recommendations for enhanced interior and exterior finishes.
Beyond the EFR Program, educating Subaru about sustainable and healthy products helped shift the company’s thinking about materials to a more holistic evaluation that also analyzes how materials create an experience in their retail locations, and how they impact their retail managers, staff, and customers. Stok’s findings demonstrated extensive opportunity to incorporate greater health and sustainability measures within their retail facilities, which can respond to the values and emotions of their customers, as well as support their success as more than a car company.
Photo Credit: Subaru of America
